Kim Chackal

Meet the messaging mastermind behind Equifuit, the North American market leader for Fairtrade bananas: Kim Chackal. As Co-Owner and Director of Sales and Marketing at Equifruit, Kim has spent the last 9 years shaping the brand to its current bright, almost cheeky state. Kim and the team have set their sights on Global Fairtrade Banana Domination, and are doing so while successfully balancing messaging between education (around the historically dark reality of traditional banana farming) and hum...