Marketing & Communications Episodes

One of the biggest questions from leaders, founders, and change-makers is "How do we actually measure the impact we’re trying to make?" Because caring about people, communities, and the planet is one thing—but being able to prove real, measurable change is something else entirely. Our guest today lives right at that intersection of purpose and proof. Neil Callanan is the founder of LooseGrip and the creator of the Grasp Impact Framework, which helps mission-driven brands connect meaningful st...

Discover how world-class brands evolve and thrive through uncertainty with Cat Holt—CEO of Coologee and the creative strategist behind Progressive’s viral Dr. Rick campaign. In this episode, Cat explains why brand strategy is actually business strategy, and how companies can unlock growth, clarity, and long-term resilience by putting brand at the center of their transformation. Whether you're a founder, marketer, C-suite leader, or entrepreneur navigating growth challenges, Cat’s insights offer...

How do you build a brand that people truly trust—especially in times of disruption? In this episode, Marie-Chantal Savoy, founder of Savoy Strategy and former marketing leader at CN, LOGISTEC, and Air Canada, shares her insights on: Why authentic branding is the key to resilience How to balance AI efficiency with human creativity The overlooked role of water as the foundation of resiliency Why leaders must embrace agility and purpose to thrive How storytelling transforms sustainability from c...

2025 has been a very dynamic year for professionals working in the sustainability space. While some markets feel particularly fragmented, others are charging ahead with important environmental progress, and while certain industries like banks are pulling out of sustainability alliances, we are seeing others like data centers pushing new frontiers when it comes to energy and water conservation. So, it should come as no surprise that the marketing and communications landscape is also drastically ...

Our next guest is the host of the podcast, cleverly titled “Let’s Take This Outside”: Mary Anne Ivison. The show focuses on athletes, outdoor professionals, and scientists about their connection to nature, how it affects their performance and everyday life. Mary Anne is a trusted media professional with over 13 years of experience in radio broadcasting, television, voice over, and live-hosting and emceeing. After many successful years in radio, in the summer of 2021, Mary Anne shifted her focus...

I’m excited to share this next episode with you, as it is our very first crossover podcast episode of The Resilience Report! While some excel and focus on being the most interesting person in the room, I have found the greatest joy over the years in being the most interestED in group setting. Which should come as no surprise as someone who spends much of my free time researching and hosting The Resilience Report podcast. But every now and again I get the chance to share my own story. On this spe...

The world of environmental impact is a delicate one, an area that requires an incredible amount of nuance when it comes to storytelling. So, who better to join us than two experts in the field of digital marketing and sales: Carman Pirie and Jeff White, co-founders of Kula Partners - an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Based out of Halifax in Nova Scotia, C...

Join host Lauren Scott for a solo episode as she to dives into two words that we hear quite often in the business space, especially when talking about environmental responsibility: the first is that of greenwashing and the 2nd is newer and it's called green hushing. We tackle these concepts on The Resilience Report is that these are actually two important considerations that businesses and leaders need to keep in mind as they really pave the way for more sustainable solutions. Message us your ...

Our next guest has a deep, proven track record in the world of digital advertising consulting. And, as you will hear throughout this episode, Ahmed Elshinnawy is now applying his industry experience to disrupt the corporate world through a sustainability lens. With more than 15 years working for some of the biggest names in consulting, Ahmed knows what it means to support his customers on their respective journeys. With many corporations now exploring how to improve their environmental and soci...